Ernakulam District
Door-to-Door BTL Activation
For a jewellery brand
20-Day District-Wide Customer Outreach Campaign
- 20 Days
- 50 Promoters / Day
- 10 Branded Innovas
Kochi · Ernakulam
BTL agency in Kochi and Ernakulam
Touchvane is a BTL agency in Kochi, running brand activations, promoter campaigns and showroom launches across Ernakulam district. Kochi is Kerala's commercial capital, and it rewards brands that show up in person: in its malls, on its busiest streets and at the doors of the neighbourhoods around them.
Why Kochi needs a different plan
Kochi mixes very different audiences within a few kilometres: shoppers at the large malls around Edappally, IT professionals in Kakkanad, students around Kalamassery and Kaloor, and long-established residential areas from Thrippunithura to Aluva. A campaign that works on MG Road may not work in Kakkanad, so we plan by zone, not by city.
Areas we plan for in Kochi
- MG Road and Marine Drive
- Edappally
- Kakkanad and Infopark
- Kaloor and Palarivattom
- Vyttila
- Aluva
- Thrippunithura
- Kalamassery
- Fort Kochi and Mattancherry
Campaigns in Ernakulam
Our most local Kochi campaign supported a new jewellery showroom on MG Road, Ernakulam: a 20-day door-to-door activation across Ernakulam district, with 50 promoters a day (1,000 promoter-days in total) and 10 branded Innovas for mobile visibility. Promoters engaged customers directly and collected leads for follow-up.
Our Kerala-wide campaigns, including app launches, mall sampling, festive activations and scheme launches, have also been planned to reach the Kochi market.
What we run in Kochi
- Mall activations and product sampling
- Showroom and store launches
- Door-to-door campaigns across Ernakulam district
- App user acquisition at high-footfall locations
- College activations
Planning tips for Kochi
- Plan by zone: Edappally, MG Road, Kakkanad and Aluva behave like different markets.
- Traffic around Vyttila and Edappally shapes how far a team can move in a day; route plans account for it.
- Weekend mall traffic is strongest for families; weekday evenings reach office crowds in Kakkanad.
- For launches, cover the surrounding district, not just the city: Ernakulam customers travel in from across the district.
Campaigns in and around Kochi
Kerala-wide campaigns run district by district
Kerala
Kerala-Wide Gold Scheme Launch Campaign
For a gold loan company
New Gold Scheme Launch
- 50+ promoters per district, per day
- 10 days of continuous activation
Kerala
Kerala-Wide College Engagement Campaign
For a confectionery brand
College Activation & Brand Promotion
- 5–6 colleges covered in each district
Kerala
Vishu Kaineettam Campaign
For a private-sector bank
Vishu Kaineettam Activation
- 300+ promoters
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Frequently asked questions
Do you run campaigns outside Kochi city?
Yes. Our Ernakulam showroom campaign covered the whole district, and we run campaigns across Kerala.
Can you staff promoters in Kochi at short notice?
Tell us the dates and the brief; we will confirm what team size and timing are realistic in the plan.
What kinds of brands do you work with in Kochi?
Retail, jewellery, finance, FMCG, apps and education brands, among others.
Planning a campaign in Kochi?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.