Ernakulam District
Door-to-Door BTL Activation
For a jewellery brand
20-Day District-Wide Customer Outreach Campaign
- 20 Days
- 50 Promoters / Day
- 10 Branded Innovas
Service
Door-to-door marketing in Kerala
Door-to-door marketing in Kerala still reaches people that no screen does. Touchvane runs door-to-door campaigns with trained promoters, mapped routes and daily supervision, so every household in your target area hears the message from a real person and you get leads to follow up.
When door-to-door is the right channel
It suits offers that need a conversation: a new showroom, a gold or savings scheme, an education programme or a local service. It also suits towns and neighbourhoods where outdoor and digital media cannot target precisely enough.
How we run it
- Route mapping: wards and streets planned in advance so coverage is complete, not random.
- Promoter training: the offer, the pitch, common questions and how to record a lead.
- Flyers, calendars and collateral: distributed with the conversation, not instead of it.
- Lead collection: names and interest recorded for your team to follow up.
- Daily supervision: attendance, GPS and field photo checks on every team.
Scale and examples
One jewellery brand's showroom launch used 50 promoters a day for 20 days across Ernakulam district: 1,000 promoter-days of door-to-door outreach, supported by 10 branded Innovas. A gold loan company's scheme launch used 50+ promoters per district, per day, for 10 days of continuous activation across Kerala, with flyer and calendar distribution.
Planning door-to-door outreach: what to decide
- The area: which wards and streets, and how many households to reach each day.
- The message: one offer, explained in a few seconds at the door.
- Collateral: flyers, calendars or forms that support the conversation.
- Lead fields: exactly what to record so follow-up is easy.
- Timing: hours when people are home, avoiding meal times and local events.
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Campaigns we have run
Kerala
Kerala-Wide Gold Scheme Launch Campaign
For a gold loan company
New Gold Scheme Launch
- 50+ promoters per district, per day
- 10 days of continuous activation
Pala, Kerala
Pala Showroom Launch Campaign
For a jewellery retailer
Pala Showroom Launch & Inauguration
- 30+ promoters deployed daily
Frequently asked questions
How do you make sure promoters actually cover the area?
Routes are planned in advance and supervisors check attendance, GPS location and field photos every day.
Can promoters collect leads?
Yes. Lead collection for follow-up is a standard part of our door-to-door campaigns.
How big can a door-to-door campaign be?
From one town to the whole state. We have run 50+ promoters per district, per day, across Kerala.
Which brands use door-to-door campaigns?
Jewellery and retail showrooms, gold loan and finance companies, education providers, utilities and local services: offers that benefit from a personal explanation at home.
Planning a campaign in Kerala?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.