Kerala
Statewide BTL Activation & Store Launch Campaigns
For a consumer electronics retail chain
Showroom Launches + Onam Campaign
- 100+ promoters daily
- 400+ promoters
- 6 showroom launch locations
Thiruvananthapuram · Trivandrum
BTL agency in Thiruvananthapuram
Touchvane plans and runs BTL campaigns in Thiruvananthapuram, from showroom launches to mall activations and festive promotions. As Kerala's capital, Trivandrum combines government offices, a large IT workforce around Technopark and some of the state's busiest traditional markets, and each needs a different approach.
Reading the Trivandrum audience
The traditional markets around East Fort and Chalai draw shoppers from across the district. Kazhakkoottam and Technopark bring a young, salaried audience that responds to app offers and weekday-evening activations. Large festivals, such as Attukal Pongala, change the city's movement completely for days, so we plan campaign calendars around them.
Areas we plan for in Thiruvananthapuram
- East Fort and Chalai
- Pattom and Kesavadasapuram
- Kazhakkoottam and Technopark
- Kowdiar
- Palayam
- Vazhuthacaud
- Neyyattinkara
- Attingal
Campaigns in Thiruvananthapuram
Trivandrum was one of six showroom launch locations in a statewide launch programme we ran for an electronics retail chain, with 100+ promoters deployed daily across the launches using door-to-door flyer distribution, branded Innovas, LED truck promotions and community activations.
Our Kerala-wide festive, app and scheme campaigns have also been planned to include the capital.
What we run in Thiruvananthapuram
- Showroom launches with door-to-door and LED truck support
- Mall activations and sampling
- App user acquisition around Technopark and the city centre
- Onam and Vishu activations
Planning tips for Thiruvananthapuram
- Plan around major city events, such as Attukal Pongala, when movement and permissions change.
- Reach Technopark audiences on weekday evenings and around Kazhakkoottam.
- Use the East Fort and Chalai market areas for high-volume, street-level outreach.
- Extend launches to towns such as Neyyattinkara and Attingal when the catchment reaches them.
Campaigns in and around Thiruvananthapuram
Kerala-wide campaigns run district by district
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Kerala-Wide Gold Scheme Launch Campaign
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New Gold Scheme Launch
- 50+ promoters per district, per day
- 10 days of continuous activation
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Kerala-Wide College Engagement Campaign
For a confectionery brand
College Activation & Brand Promotion
- 5–6 colleges covered in each district
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Vishu Kaineettam Campaign
For a private-sector bank
Vishu Kaineettam Activation
- 300+ promoters
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Frequently asked questions
Have you run a launch in Trivandrum?
Yes. Trivandrum was one of six showroom launch locations in a statewide launch programme we ran for an electronics retail chain.
Can you plan around Attukal Pongala and other big events?
Yes. We plan campaign calendars and routes around major city events so teams are not stuck in closures or crowds.
Do you cover the rest of Thiruvananthapuram district?
Yes, including towns such as Neyyattinkara and Attingal, depending on the brief.
Planning a campaign in Thiruvananthapuram?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.