Kerala
Vishu Kaineettam Campaign
For a private-sector bank
Vishu Kaineettam Activation
- 300+ promoters
Service
Onam and Vishu activations in Kerala
Onam and Vishu activations in Kerala let a brand join the moments people care about most. Touchvane plans festive campaigns that feel part of the celebration, from Vishu Kaineettam at temples to statewide Onam promoter campaigns and December-season sampling, while keeping the brand clearly visible.
Vishu Kaineettam at temples
Kaineettam, the Vishu gift of money from elders, is one of Kerala's most cherished traditions. We have run Vishu Kaineettam activations for a private-sector bank (300+ promoters) and a gold loan company (200+ promoters) at prominent temples selected across districts. Promoters in traditional Kerala attire presented Kaineettam to temple visitors in specially designed branded cards.
Onam campaigns
- Statewide Onam offers: 400+ promoters across Kerala taking an electronics retailer's Onam offers directly to consumers.
- Onam feedback: promoters across every store of a retail chain collecting customer feedback on the Onam offers.
- Festive sampling: in-store sampling for new product variants in the December festive season.
Planning for the peak
Festive windows are short and every brand wants the same weeks. We lock teams, temples, stores and routes early, brief promoters on the cultural context as well as the brand, and keep supervision tight on the busiest days.
Planning a festive campaign: what to decide
- The tradition: how the brand joins the festival respectfully, not just alongside it.
- Locations: temples, stores, homes or streets, selected district by district.
- The keepsake: branded cards, gifts or offers that people keep after the day.
- Team presentation: traditional attire and a cultural briefing as well as a brand briefing.
- Booking early: teams, locations and routes before the festive rush.
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Campaigns we have run
Kerala
Vishu Kaineettam Campaign
For a gold loan company
Vishu Kaineettam Activation
- 200+ promoters
Kerala
Statewide BTL Activation & Store Launch Campaigns
For a consumer electronics retail chain
Showroom Launches + Onam Campaign
- 100+ promoters daily
- 400+ promoters
- 6 showroom launch locations
All Imagine Stores Across Kerala
Kerala-Wide Customer Feedback Campaign
For an electronics retail chain
Onam Customer Feedback & Retail Insights
- Female promoters deployed across Imagine stores
- Direct interaction with customers
Frequently asked questions
How early should we plan an Onam campaign?
As early as possible. Teams, locations and routes get booked quickly before Onam, so planning a few weeks ahead gives the most choice.
Can you run activations at temples?
Yes. We have run Vishu Kaineettam activations at prominent temples selected across districts, based on each client's requirements.
What festive formats do you run besides Onam and Vishu?
December festive-season sampling, and community activations at mosques and churches as part of wider campaigns.
Which brands run Onam and Vishu campaigns?
Banks and gold loan companies, jewellery, consumer electronics and retail chains, and FMCG brands, whose sales and visibility peak during Kerala’s festive seasons.
Planning a campaign in Kerala?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.