Kerala
App Launch & User Acquisition Campaign
For a quick-commerce app
Standalone App Launch
- Stalls established at high-footfall locations across Kerala
- Promoters engaged directly with potential users
Service
App download and user acquisition campaigns in Kerala
Offline user acquisition in Kerala turns face-to-face conversations into app installs, first orders and onboarded partners. Touchvane builds the on-ground funnel for app launches: stalls at high-footfall locations, promoters trained to explain the app and help with set-up, and incentives that get people to their first transaction.
The offline-to-online funnel
- Interaction: stalls and promoters at high-footfall locations start the conversation.
- Install: promoters explain the app's benefits and help with installation on the spot.
- First order or registration: instant rewards, gifts or cashback encourage the first transaction.
- Activation: the goal is an active user or partner, not just a download.
Consumer apps and partner apps
We have run Kerala-wide launch campaigns for two quick-commerce apps, focused on installs and first-order conversion, and for a bike-taxi app, focused on rider acquisition: meeting potential riders, helping them install and register, and onboarding their vehicles onto the platform.
Keeping conversion quality high
App campaigns can attract low-quality installs if promoters are rewarded for volume alone. We train and manage teams for high-intent conversions and agree the measures that matter, such as first orders or completed registrations, before the campaign starts.
Planning an app acquisition campaign: what to decide
- The success event: install, registration, first order or partner onboarding.
- Locations: where the app’s audience already gathers.
- The incentive: a gift, cashback or reward that gets people to the first transaction.
- Promoter training: the app’s benefits, the set-up steps and common objections.
- Quality checks: how installs and first orders are verified, not just counted.
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Campaigns we have run
Kerala
App Launch & User Acquisition Campaign
For a quick-commerce app
App Launch & User Acquisition
- Stalls established at high-footfall locations across Kerala
- Promoters engaged directly with potential users
Kerala
App Launch & Rider Acquisition Campaign
For a bike-taxi app
App Launch & Rider Acquisition
- Promoters deployed across Kerala
- Direct interaction with potential riders
Frequently asked questions
Do you measure installs or real users?
We agree the measure at the start. For the app launches we have run, the focus was installs plus first-order conversion or completed rider onboarding.
Can you onboard drivers, riders or sellers, not just consumers?
Yes. We ran a Kerala-wide rider acquisition campaign for a bike-taxi app, helping riders install, register and onboard their vehicles.
Where do you set up stalls?
At high-footfall locations chosen for the app's audience: markets, malls, junctions, campuses and residential areas.
Which apps suit offline acquisition?
Quick-commerce, food delivery, ride-hailing and bike-taxi, fintech and payments, and any app that needs local users or partners such as riders, drivers or sellers.
Planning a campaign in Kerala?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.