Kerala
Statewide BTL Activation & Store Launch Campaigns
For a consumer electronics retail chain
Showroom Launches + Onam Campaign
- 100+ promoters daily
- 400+ promoters
- 6 showroom launch locations
Thrissur · Trichur
BTL agency in Thrissur
Touchvane plans BTL campaigns in Thrissur, Kerala's cultural capital and a home of some of the state's best-known jewellery and finance groups. From Chalakudy to the Swaraj Round, our Thrissur campaigns focus on launches, festive moments and face-to-face outreach.
Planning around Thrissur's calendar
Thrissur life revolves around the Swaraj Round and the Vadakkunnathan temple at its centre, and around festivals such as Thrissur Pooram, which reshape traffic and crowds for days. Town centres such as Chalakudy, Kunnamkulam and Irinjalakuda each have their own market rhythm. We plan schedules and routes around these, rather than treating the district as one city.
Areas we plan for in Thrissur
- Swaraj Round
- Chalakudy
- Kunnamkulam
- Irinjalakuda
- Guruvayur
- Kodungallur
- Wadakkanchery
- Punkunnam
Campaigns in Thrissur district
Chalakkudy was one of six showroom launch locations in a statewide launch programme we ran for an electronics retail chain, with 100+ promoters a day across the launches, door-to-door flyer distribution, branded Innovas, LED truck promotions and community activations.
Our Kerala-wide festive and scheme campaigns, including Vishu Kaineettam at temples and statewide Onam promotions, have been planned to reach Thrissur as well.
What we run in Thrissur
- Showroom launches, especially jewellery and electronics
- Onam and Vishu activations
- Door-to-door and vehicle campaigns
- Promoter teams for retail and events
Planning tips for Thrissur
- Plan around Thrissur Pooram and the temple festival season, when crowds and closures change routes.
- Treat Chalakudy, Kunnamkulam and Irinjalakuda as separate catchments.
- The Swaraj Round is the natural centre for visibility, but outreach works best in the surrounding wards.
- Jewellery and finance brands compete hard here; launches need a clear offer, not just visibility.
Campaigns in and around Thrissur
Kerala-wide campaigns run district by district
Kerala
Kerala-Wide Gold Scheme Launch Campaign
For a gold loan company
New Gold Scheme Launch
- 50+ promoters per district, per day
- 10 days of continuous activation
Kerala
Kerala-Wide College Engagement Campaign
For a confectionery brand
College Activation & Brand Promotion
- 5–6 colleges covered in each district
Kerala
Vishu Kaineettam Campaign
For a private-sector bank
Vishu Kaineettam Activation
- 300+ promoters
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Frequently asked questions
Have you run campaigns in Thrissur district?
Yes. Chalakkudy was one of the six showroom launch locations in a statewide launch programme we ran.
Can you plan around Thrissur Pooram?
Yes. We plan routes and schedules around major festivals so activity is not blocked by closures or crowds.
Do you cover towns beyond Thrissur city?
Yes, including Chalakudy, Kunnamkulam, Irinjalakuda and other towns, depending on the brief.
Planning a campaign in Thrissur?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.