Kerala
Statewide BTL Activation & Store Launch Campaigns
For a consumer electronics retail chain
Showroom Launches + Onam Campaign
- 100+ promoters daily
- 400+ promoters
- 6 showroom launch locations
Service
Roadshows and van campaigns in Kerala
Roadshows and van campaigns in Kerala take a brand through the towns, markets and junctions where its customers are. Touchvane plans the route, arranges the vehicles, handles permissions and logistics, and pairs every vehicle with a promoter team, so visibility turns into conversations.
Formats we run
- LED truck promotions with your launch film or offer on screen along planned routes.
- Branded Innova and car campaigns for continuous visibility across a district.
- Route campaigns that stop at markets, junctions and community spots for live engagement.
- Brand events at chosen stops along the route.
Why pair vehicles with people
A vehicle gets seen; a promoter gets remembered. In our launch campaigns, branded vehicles and LED trucks ran alongside door-to-door teams and community activations, so the same message reached people on the road and at their doorstep.
Planning and permissions
Routes are planned around market days, peak traffic times and the catchment you want to reach. We take care of permissions, logistics and route planning, and supervisors track each vehicle's route and timing daily.
Planning a roadshow: what to decide
- The route: towns, markets and junctions, in an order that matches traffic and market days.
- The vehicle: LED truck for visibility, branded cars for coverage, or both.
- The stops: where the vehicle halts for live engagement, and what happens there.
- Permissions: local approvals for the route and stops.
- Proof: route tracking and field photos from every stop.
Measuring a roadshow
Visibility alone is hard to measure, so we pair it with things that can be counted: stops completed, conversations at each stop, flyers distributed, leads collected and the route actually driven. You get the route log and field photos with the final report.
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Campaigns we have run
Pala, Kerala
Pala Showroom Launch Campaign
For a jewellery retailer
Pala Showroom Launch & Inauguration
- 30+ promoters deployed daily
Ernakulam District
Door-to-Door BTL Activation
For a jewellery brand
20-Day District-Wide Customer Outreach Campaign
- 20 Days
- 50 Promoters / Day
- 10 Branded Innovas
Frequently asked questions
Do you arrange permissions for roadshows?
Yes. Permissions, logistics and route planning are part of how we run roadshows and route campaigns.
Can a roadshow cover several districts?
Yes. Routes can be planned across several districts with the same branding and reporting standard.
How do we know the vehicle covered the route?
Supervisors track routes and timing daily, with field photos from the stops.
Which brands use roadshows?
Retail and showroom launches, finance and insurance schemes, FMCG distribution drives, automobile launches and public-awareness campaigns that need to cover many towns quickly.
Planning a campaign in Kerala?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.