All Imagine Stores Across Kerala
Kerala-Wide Customer Feedback Campaign
For an electronics retail chain
Onam Customer Feedback & Retail Insights
- Female promoters deployed across Imagine stores
- Direct interaction with customers
Service
Retail activation and in-store promotion in Kerala
Retail activation in Kerala is about winning the last few metres before a purchase. Touchvane runs in-store promotions, promoter-led selling and customer feedback programmes inside supermarkets, showrooms and retail chains, so the point of purchase becomes a clear, compelling brand moment.
What retail activation covers
- In-store promotions: promoters at the shelf or counter explaining offers and guiding choice.
- Merchandising and visibility drives: making sure the brand is seen and stocked where shoppers decide.
- Customer feedback and retail insights: trained promoters collecting structured feedback inside stores.
- Store launches: see our store launch campaigns for showroom openings.
Feedback from the shop floor
Some of the most useful retail work is listening. During one Onam season we deployed female promoters across every store of an electronics retail chain in Kerala to collect customer feedback on the Onam offers, document preferences and flag store-level issues section by section. The brand got real-time insight it could act on while the campaign was still running.
How we keep in-store teams accountable
Retail promoters work alone for long hours, so supervision matters. We brief every promoter on the brand and the offer, check attendance and field photos daily, and review store-level reports so weak outlets are spotted early.
Planning retail activation: what to decide
- Store list: which stores or supermarkets matter most for sales, and why.
- The promoter’s job: selling, explaining an offer, sampling or collecting feedback.
- Store coordination: agreeing placement, timings and stock with each store team.
- Feedback format: a short, consistent form so answers can be compared across stores.
- Reporting rhythm: daily during the campaign, so weak stores are fixed while it is still running.
How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Campaigns we have run
Kerala
Kerala-Wide Cake Sampling Campaign
For a biscuit and cake brand
New Cake Variant Launch
- 3 new variants
- 10–15 major supermarkets across districts
Frequently asked questions
Can promoters work inside our dealer or partner stores?
Yes. We place and supervise promoters in the stores you choose, in coordination with the store team.
Can you run a customer feedback survey in stores?
Yes. We have run a Kerala-wide in-store feedback programme during Onam, collecting customer opinions and store-level issues across every store of a retail chain.
How do you report on in-store promotions?
Store by store: attendance, field photos and the measures agreed at the start, such as interactions, sales support or feedback forms collected.
Which brands use retail activation?
Retail chains, FMCG and food brands, consumer electronics and durables, and any brand that sells through stores where a promoter can influence the final choice.
Planning a campaign in Kerala?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.