Kerala
Statewide BTL Activation & Store Launch Campaigns
For a consumer electronics retail chain
Showroom Launches + Onam Campaign
- 100+ promoters daily
- 400+ promoters
- 6 showroom launch locations
Kozhikode · Calicut
BTL agency in Kozhikode
Touchvane runs BTL campaigns in Kozhikode, the commercial centre of Malabar. From showroom launches to community activations and college campaigns, we plan Calicut campaigns around how the city actually shops, travels and gathers.
Why Kozhikode campaigns are different
Kozhikode's trade is concentrated in long-established market streets such as SM Street, while newer malls and Mavoor Road draw families in the evenings. Community life is strong across Malabar, which is why community activations, such as Friday mosque activations, can reach audiences that media alone misses. The city is also home to NIT Calicut and IIM Kozhikode, among other campuses.
Areas we plan for in Kozhikode
- SM Street (Mittai Theruvu)
- Mavoor Road
- Kozhikode Beach
- Palayam
- Nadakkavu
- Feroke
- Vadakara
- Koyilandy
Campaigns in Kozhikode
Kozhikode was one of six showroom launch locations in a statewide programme we ran for an electronics retail chain, with 100+ promoters a day across the launches, door-to-door flyer distribution, branded Innovas, LED truck promotions and Friday mosque and Sunday church activations.
Our Kerala-wide college, app and festive campaigns have also been planned to include Kozhikode.
What we run in Kozhikode
- Showroom launches and LED truck campaigns
- Door-to-door outreach across the district
- College activations
- Promoter teams for retail and events
Planning tips for Kozhikode
- Market streets such as SM Street are busiest in the evenings and before festivals.
- Community activations reach audiences across Malabar that media alone misses.
- Evening family outings along the beach and Mavoor Road suit visibility and sampling.
- District towns such as Vadakara and Koyilandy have their own catchments worth covering in launches.
Campaigns in and around Kozhikode
Kerala-wide campaigns run district by district
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- 50+ promoters per district, per day
- 10 days of continuous activation
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- 5–6 colleges covered in each district
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How we run it
- UnderstandObjectives, audience, locations and the change you want to create.
- StrategizeThe audience approach, activation idea and the measures that matter.
- PlanLogistics, permissions, staffing, schedules and contingencies.
- DeployRecruitment, training and briefing for the field team.
- ActivateOn-ground teams deliver the campaign across the agreed touchpoints.
- MonitorGPS verification, attendance, field photos and active supervision.
- MeasureEngagement, leads, sampling and the measures agreed together.
- ReportA clear final report and insight for the next decision.
Frequently asked questions
Have you run a campaign in Kozhikode?
Yes. Kozhikode was one of the six showroom launch locations in a statewide launch programme we ran.
Can you run community activations in Malabar?
Yes. Our launch campaigns have included Friday mosque and Sunday church activations to reach communities where they gather.
When are Kozhikode markets busiest?
Evenings, weekends and the weeks before festivals, when SM Street and the main shopping roads draw shoppers from across the district.
Do you cover the wider Malabar region?
We plan campaigns across Kerala, including Kozhikode district towns such as Vadakara and Koyilandy, depending on the brief.
Planning a campaign in Kozhikode?
Tell us the brief, the city and the outcome you need. We will come back with the right next step.